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1. Why must marketers monitor changes in supplier and marketing intermediary practices? 2. Why should marketers not only track direct, like-for-like competitors? What other types

1. Why must marketers monitor changes in supplier and marketing intermediary practices?

2. Why should marketers not only track direct, like-for-like competitors? What other types of competitor are there?

3. Why should marketers be aware of their organizations publics?

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