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1. Why should price be a reflection of value, not the firm's costs? In what way does cost-based pricing limit the marketer's creativity
1. Why should price be a reflection of value, not the firm's costs? In what way does cost-based pricing limit the marketer's creativity
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Macroeconomics
Authors: David Colander
8th edition
978-0078004407, 78004403, 978-0077247171, 77247175, 978-0077307110
