1. Why was ON founded? 2. What were the challenges that ON had to deal with? 3. What do you think about the founders' experience? Would you expect a long distance runner to start a company? 4. Have you heard of ON before watching this video? What is your initial impression of this video? 5. Do yolu think that ON will be successful against Nike, Adidas, and other competitors in this industry? If so, why and if not, why? 6. What are the lessons learned from this video