1. Why would a product offering be different in Ontario and Quebec? Identify some specific differences.
2.Identify and explain why certain customers would require certain different types of milk, would this lead to different product offerings on baked goods? Give examples.
5:32 X Tims basics case only DOCX - 31 KB Chris Mccracken. School of Marketing Summer 2020 Mid Term Case Tim's goes back to basics. Coffee chain's new plan aims to reinvigorate brand after slumping sales across Canada. Same-store sales at Tim Hortons have slipped again- prompting the CEO of its parent company to announce a back- to-basics plan to reinvigorate "one of Canada's best beloved brands" "We have dissected every part of the business" said Jose Cil CEO of Restaurant Brands International [RBI], during a conference call with analysts Monday after the company released its 4" quarter and full year earnings. He said executives have worked to identify the underlying causes of sales weakness and opportunities to accelerate growth after same-store sales at the coffee-and doughnut chain fell 4.3% year over year in Canada. Franchisee profitability also fell compared to last year. Cil said the company's plan to reinvigorate Tims will focus on the informal founding values of freshness and quality, value for money, personal relationships and the tradition of giving back to the community that made it the leader in coffee and breakfast baked goods categories since its founding in 1964. He said that Tims will overhaul its loyalty rewards program so that is is based on points rather than visits and make most of the items available for redemption. He added that the Roll-up- the -rim contest will be updated in the coming weeks, which will help drive digital adoption and consumer loyalty registration. The chain will also refresh its drive through with an accelerated move to digital menu boards which will allow it to tailor offerings based on location, time, weather, and other factors. In addition, RBI will boost spending on marketing to promote Tims coffee and commitment to "serving absolutely the best products in Canada" Tim Hortons in 2020 will also slow and simplify experimental offers while speeding a rollout of fresh brews for better tasting and more consistent hot beverages. It will start offering more than one type of milk for customers, including skim milk and a dairy alternative, almond, starting this spring. Dramatic changes in the current business environments may slow down or change the current marketing plans, but changes are required to reposition Tim Hortons as the most popular coffee and doughnut franchise in Canada. The implementation of the changes, early or later in 2020 remain to be seen. Toronto Star, Febuary 11" 2020 Michael Lewis. Business Reporter. Open Word
