1. Within the new product development process, an attractive idea must be developed into a a. Product differentiation b. product concept c. product image d. test market 2. Introducing a new product into the market is called a. test marketing b. new product development c. experimenting d. commercialization 3. A consists of all the product lines and items that a particular seller offers for sale. a. product mix b. brand line c. consumer mix d. packaging mix 4. consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers _ a. Differentiation b. Positioning c. Market targeting d. Market segmentation