1. Work out the marketing mix for the four areas below and use graphics and sources for this. a) The product b. The pricing c. The place d. The promotion (4+4+4+8= 20 Marks) 2. Also map out the entire chain for one non-durable product and one durable product, from the raw materials to the consumer, and name all the different links. (5+ 5= 10 Marks) Exercise 3. Hospital Logistics (30 Marks) Logistics in a hospital is a complex operation: there are many different types of flows, which each have their own specific characteristics. This exercise will use example of the NHTV hospital (National Hospital for Special Care) in Breda. This hospital has a capacity of 1200 beds and is one of the largest hospitals in the Netherlands. The hospital in Breda has 3400 rooms, divided equally between 20 wards. Each room has a medicine cabinet with basic items, including four rolls of bandages and two boxes of plasters. There are also medicine cabinets in the corridors of each ward in case of accidents. In total there are 17 medicine cabinets in the corridors of each ward, which each have four rolls of bandages and two boxes of plasters. Every week, the nurses have to check stock levels in the medicine cabinets and fill in a form to indicate how many boxes of plasters and rolls of bandages need to be ordered for each ward. It takes a total of 2 hours per ward to check these cabinets and fill in the forms. The forms are sent to the Supplies department, which processes the forms and then orders the items. The ordered items are received by the Supplies department two days later, which it then distributes to the 20 different wards. Delivering the right quantities of plasters and bandages to the wards takes 0.5 hour per ward. The supplies then have to be put into all the medicine cabinets in each ward by a nurse, which takes around four hours per week. Due to the growth in the number of patients, the workload has increased in the wards. As a result, some administrative processes are being deferred or not carried out at all. This means the Supplies department is not getting the orders on time and not enough items are being supplied. The nurses on the wards are not happy because they don't have the right bandages and plasters when they need them. The nurses have therefore decided to set up an additional stock of bandages and plasters in the wards. When a stock audit is carried out, there are found to be 140 extra rolls of bandages and 50 extra boxes of plasters in each ward. It takes the Supplies department an average of two man