1. Worldwide spending on outdoor advertising amounts to about ______ of total ad spending a. 2 percent b. 6 percent c. 10 percent d. 4 percent 2. Critical success factors that affect success of a new product in the airport retail market includes retail with prominent display that the transit passengers will see along with ________________ which is always important for a confectionary product a. Sales promotion b. flavors c. sampling d. retailor support 3. The Land Rover group identified two new segments to combat the declining sales in the third world markets, namely first the young, affluent, childless adults making a statement and the second ______________________ a. the off-roading clubbers b. the mid-life crises men c. the conservative family who want an alternative to a luxury car with 4WD safety d. the off-grid conspiracy theorist