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1. Would you be able to apply the residual income approach to a marketing program that included entertaining customers by inviting them to lunch and
1. Would you be able to apply the residual income approach to a marketing program that included entertaining customers by inviting them to lunch and to ball games. Support your answer
- 2. A manager at XYZ Company stated that constructing a Balanced Scorecard is a waste of time. The focus should be strictly on the financial goals. Explain why this manager is wrong.
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Accounting
Authors: Charles T Horngren, Walter T Harrison
9th Edition
132959674, 978-0132569057
