1. Write an introduction section that summarises the case study and its objective

Identify the problem(s) described in the case study. Describe what people, organisation and

technology factors contributed to the problem(s).

3. Analyse the cost leadership strategy of Tesco based on Porter's Competitive Forces Model.

6. Comment on Tesco's strategy of opening a discount chain. Do you think it could recover Tesco's

former market position? Explain your answer.

5. Do you think Aldi and Lidl's strategy of venturing into e-commerce is a good idea?

this is the name of case study

Offline, Online, and Back: The Evolution of the UK Grocery Market CASE STUDY