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1. Write in one paragraph each the name of a new brand with a description of the product (a metaphorical concept and a cluster

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1. Write in one paragraph each the name of a new brand with a description of the product (a metaphorical concept and a cluster of metaphors) for a print brochure that will cross well culturally in the following contexts: Singapore manufactured energy drink: (main target audience/market - USA, 16-25 year olds, males and females) China made walking shoes: (main target audience/market USA, 40-60 year olds, males and females) What are two characteristics of metaphors that cross well culturally in marketing?

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