1) Xavier is analyzing potential market segments. He should carefully seek potential customers who have both an interest in his products and 1. A) a thorough knowledge of his brand messages. 2. B) the ability to buy them. 3. C) knowledge of competing products. 4. D) the ability to negotiate discounts. 5. E) are removed from traditional marketing alternatives. 2) Which of the following is a core aspect of marketing? 1. A) satisfying as many needs as possible 2. B) creating a product that everyone will want to buy 3. C) setting prices lower than all competitors 4. D) making product, place, promotion, and price decisions 5. E) increasing the company's profit 6. F) all of the above 3) Some banks offer special accounts designed to attract junior high school students. These kids save in such small amounts that the accounts cost banks more to maintain than they are worth; however, bankers know that consumers are creatures of habit and hope that the young people they serve now will become adult customers. These banks recognize: 1. A) that operational excellence is an important macro strategy. 2. B) the lifetime value of customers. 3. C) that product excellence leads to loyal customers. 4. D) the importance of making decisions based on short-term results. 5. E) that as long as customers bring in some revenue, costs do not matter. 6. F) All of the above