1. You are assigning as a Digital business consultant in XYZ company a bag export company, as a consultant you are given task to analyze and give recommendation for the firm digital business strategy and its implementation. With targets on lead to conversion shown in Fig. A (30 Pts-5 Pts each). and make measurement target from reach to number outcome delivered as shown in Fig. B. (20 Pts-5 Pts each) -(you can select more than 2 results out of it). Follower Growth 100-200 Conversion Content 20 Foods Engagement Content 30 Stories Reach Content 10 Reels Reach Content 10 Roels Lead to Convertion A Acquisition Search engine optimisation Pay-per-click search Partnerships/affiliates B Online ads/sponsorship Email marketing Online PR Offline campaigns ITH REACH of e-communications Website VISITS Site conversion efficiency LEADS or opportunities generated Attraction efficiency Lead conversion efficiency Number of OUTCOMES delivered Conversion/proposition development Proposition development Content creation Content management Merchandising Site usability and accessibility Design and development Customer service Results 21,700,000 Ad impressions 700,000 0.23% Clickthrough rate 32.26 Media cost 2. Select 2-3 tools that fits in your recommendation for each stage for the firm based on Fig. C. below (20 Pts- 5 Pts each): 50.000 Cost per mille/thousand (CPM/CPT) Clicks (approximately equivalent to visitors) 14.00 Cost per click (CPC) 33.40% Conversion rate (Click to quote) 16,700 Opportunity response 41.92 Cost per opportunity (CPO) 10.60% Conversion rate (Opportunity to sale) 1,770 Sales 395.58 Cost per sale (CPS) Retention and growth Proposition development Outbound communications Email marketing Customer management Touch strategy definition Loyalty programmes Personalisation