1. You are in charge of marketing your company's laboratory services to managed care plans in your region. Contrast approaches to promoting these products to a PPO and to a staff model HMO. org bas swal 2. Your pharmaceutical company has just come out with a new, second-in-class pill to treat high blood pressure. As manager for institutional and government contracts, you want to make sure your hospital (inpatient and outpatient), nursing home, home health care, Medicare, and Medicaid customers will use the product. To understand their willingness to pay for it, contrast how buying your drug affects each of these client's costs.