• 1. You are meeting with new marketing manager about toothpaste promotion which cost 10% of the total mkt budget for this brand. You'd like to see stronger ROI and more financial controls. At the meeting, mkt manager passionate about the promotion go ahead and he predict it will be regain market share from competition.
• 1.1 How would you go winning his respect and trust? 1.2 How would you share your concern with him? 1.3 How would ensure he takes your concerns seriously? 1.4 How would you go about an going relationship?