1. You are the CMO of a new company preparing launch of a new product that tested very well with the young crowd. You do not have sufficient funds, or infrastructure for marketing and all you can depend on is your passionate and capable marketing team. Which digital marketing classification and media channel should you use and why?

2. You are a director of marketing of a beverage company and your company is preparing release of a new brand of caffinated drink like Monster or Red bull.

Making a marketing plan based on Marketing and promotion process model.

3. South Africa's Women's Day is a national holiday celebrated every Aug. 9, paying homage to women's strength and power, so users were surprised to see an ad from Bic South Africa that told women to think like a man. The message read: "Look like a girl/Act like a lady/Think like a man/Work like a boss." told women to think like a man.

This ad sparked outrage among users and the company apologized for posting it.

Which aspect of Communication prevented this ad from being successful? Why?