1. You are to look at the business model of Bounce Fitness, and analyse and determine your marketing strategies while: Evaluating and selecting marketing opportunities that suits the objectives of the organization Evaluating any associated risks in relation to legal and ethical rights and responsibilities Evaluating returns Addressing strengths and opportunities within the organisation's projected capabilities and resources Developing strategies to increase resources or expertise for gaps between current capability and marketing objectives Justifying that the selected marketing strategies are feasible Ensuring strategies align with organisation's strategic direction Developing a marketing performance review strategy that incorporates appropriate marketing metrics to review the organisational performance against marketing objectives