1. You can't possibly learn what every symbol means in every culture. How can you avoid offending the people you work with?

2. In which areas are you best at giving feedback to other people? How could you make your feedback even better?

3. "Closed captions" for people with hearing impairments are almost always typed in full capital letters. Why is that a bad idea? Are there any advantages to using full capitals? What arguments could you use for changing the practice?

4. Think of a time when you felt a business cared about you. What words or actions made you feel that way?

5. If you work for a company that claims to be egalitarian, do you still need to attend to tone, power, and politeness?

6. If you are writing to multiple audiences with different needs, should you include all the reader benefits you can think of in the message?

7. What are the advantages in telling your reader who is

getting copies of your message?

8. Why is it important to recognize the secondary as well as the primary purposes of your message?