1. You first need to identify the staff who will be involved in implementing the marketing activities. Make a list of all personnel who will be involved and next to them, identify the roles and responsibilities that they will undertake in the marketing activities. Include any contractors that you may need to include. Document this in the form of an action plan. 2. Send the plan to Marie and Tony and anyone else you identified with an accompanying email. requesting their feedback and support. Adjust the plan to accommodate any changes suggested. For the purpose of this assignment. you need to send it to two other classmates and seek and obtain feedback. Their comments need to be in writing. [You will need to provide feedback to action plans of other students.) 3. You now need to communicate the strategic marketing objectives across the organisation in ways suited to levels of knowledge. experience and specific needs of personnel. (a) Develop a communication strategy to ensure the persons responsible for each element in the marketing mix will be able to work together to achieve the company's marketing objectives (b) Develop a brief which clearly outlines the marketing goals and message, tailored for each of th following: - the advertising person - the IT person - the display and sales staff. 4. Role Play - Coaching You know from experience that the marketing and promotional activities you have planned for Blu Sea Fashion are going to put pressure on your team. You now need to be sure that each person involved has the capacity and understanding to go ahead with performing their role in this marketing strategy. You find that you need to provide some coaching to Marie. Read the following situation and then conduct a coaching session