1- You should each be choosing a company to do Reputation Analysis and Recommendations for with your project. Tell me what company you have in mind (you may still change your mind after) and who you feel their two (2) most important stakeholders are...tell me why they matter so much and how the company's reputation affects its ability to get resources from these stakeholders.

2- Continuing on with the company you identified above, give me examples of five (5) different signals they send out into the public that may be used to form their reputation. For each, tell me whether you think it is worthwhile and some benefits and challenges with creating and sending these signals. Comment on how these tie in with stakeholders you mentioned above.