1. Your company is a very successful business with strong brand recognition, a unique product offering, and a replicable business model. However, you currently do not have a lot of capital to grow it. Which entry mode should you select in order to quickly expand the business abroad?

Group of answer choices

Export

Franchising

Greenfield investment

Brownfield investment

International joint-venture

2. Plotting a diversified companys business units on a nine-cell industry attractiveness/business strength matrix is a useful tool for:

Group of answer choices

determining the degree of strategic fit among the business units.

determining the best generic strategy for the corporation.

determining which businesses merit the highest priority in allocating resources and which businesses are divestiture candidates.

revealing which competitors are emulating your companys strategy.

revealing the potential for transferring competitive capabilities from one business unit to another.

3. The 2007 spin-off by Altria Group (formerly Philip Morris) of its Kraft business unit is an example of a:

Group of answer choices

divestiture.

liquidation.

acquisition.

merger.

joint-venture.