1.Your company president has decided to restructure the firm and become more market-oriented. She is going to announce the changes at an upcoming meeting. She has asked you to write a short 10minutes speech outlining the general reasons for the new company orientation.

Hints:Yours answers should focus on 1) customer wants and needs, 2) distinguishing the company's products and services from competitors' offerings, and 3) the integration of all organizational activities to satisfy customer wants and needs. The latter point justifies the need for the restructuring. The speech can also contain some of the following topics: 1) the commitment of top management to the new market orientation, 2) the necessity of competitive intelligence, and 3) interfunctional coordination needed to satisfy customer wants and needs.