1. Your shampoo brand Green&Clean has a usage index of 1.4. What is the correct interpretation of that information?

Consumers who buy your brand don't use a lot of shampoo

Consumers who buy your brand use more than one brand on a regular basis

Households who buy your brand buy more shampoo in general than the average shampoo buyer

Consumers who buy your brand are very brand loyal

Forty percent of all households that buy shampoo buy your brand

2.