1. Your supervisor, the CMO is considering a new in store promotion in the promotion in the second year at a cost od $1,800,000. The market share need to increase to pay for the promotion is ________%

You are hired as a marketing manager by Slumber Bear Inc. to help launching a new 3D contoured ultralight eye cover, Sleep Mask, next year. It is estimated that Sleep Mask will capture 4% percent of the 60 million unit market in the first year. Sleep Mask's retail price is $19. Variable manufacturing costs for Sleep Mask include $2.40 for material and $1.00 for labor. Fixed overhead costs are expected to be $1,300,000 per year. Brand manager's salary and expenses total $127,000. Salespeople are paid entirely by a 15 percent commission. Shipping costs, breakage, insurance, and so forth are $0.5 per unit. The advertising budget for Sleep Mask is $1,280,000 While wholesalers take a 11 percent markup on price, retailers will receive a margin of 52 percent. Please make a financial analysis to give numbers to the followings questions. (Hint: this question model after Royal exercise). Please save your work in Your Name Excel file with a new worksheet named Sleep Please type your numeric answer in the space below each question. You are hired as a marketing manager by Slumber Bear Inc. to help launching a new 3D contoured ultralight eye cover, Sleep Mask, next year. It is estimated that Sleep Mask will capture 4% percent of the 60 million unit market in the first year. Sleep Mask's retail price is $19. Variable manufacturing costs for Sleep Mask include $2.40 for material and $1.00 for labor. Fixed overhead costs are expected to be $1,300,000 per year. Brand manager's salary and expenses total $127,000. Salespeople are paid entirely by a 15 percent commission. Shipping costs, breakage, insurance, and so forth are $0.5 per unit. The advertising budget for Sleep Mask is $1,280,000 While wholesalers take a 11 percent markup on price, retailers will receive a margin of 52 percent. Please make a financial analysis to give numbers to the followings questions. (Hint: this question model after Royal exercise). Please save your work in Your Name Excel file with a new worksheet named Sleep Please type your numeric answer in the space below each