1. You're an IKEA store manager, and corporate headquarters has instructed you to change the layout of your store. The change must be "dramatic," but the details are up to you. What steps will you take to ensure that you'll be successful?

2. There's an IKEA TV ad that features a discarded lamp, forsaken on a rainy night in some American city. A man looks at the camera and says in a sympathetic Swedish accent, "Many of you feel bad for this lamp," and then, after a well-timed pause, "That's because you're crazy." What's the message of the commercial?

3. One IKEA executive says that the current global economic situation has "pushed innovation" at the company. In fact, he says, "This is a great time to be more innovative." Explain what he most likely means.

4. Would you want to manage an IKEA store? Why or why not?

5. What are some of the reasons that IKEA manages to stay so influential and successful in the industry? (Focus on product, price, distribution, promotion)

6. Besides IKEA, can you think of and describe other companies that excel at the 4Ps? (Product, Price, Place, Promotion)