10

11

Across: 1.

The goods and services that businesses sell.

Down: 1.

The materials in which a product is delivered to consumers, often used to help

build a brand identity.

Down: 2.

Market _______; the process of understanding the size and structure of market

and customers in them.

Down: 3.

A distinct market with customers sharing similar needs and wants, possibly in the

same geographical location.

Down: 4.

The way in which a business communicates with its customers.

Across: 5.

A form of promotion commonly found on television and radio.

Down: 6.

The way in which a business distributes its products.

Across: 7.

Distribution of goods through shops.

Across: 8.

The marketing ____ ; the name given to all the 4 P's.

Down: 9.

The monetary value that customers are asked to pay.

Marketing Crossword Puzzle

Across: 10.

A distinctive name, symbol, logo or combination of these that is recognized by

customers as being distinctive from the competition

Across: 11.

A distribution ______; a system by which a product is distributed from the

producer to the customer