10. A group of individuals within an organization that is responsible for the purchase of goods or services is typically described as a . Section IV: Please answer each question completely. Use the reverse side of the paper, if necessary. The value of each question is shown in parentheses 0. 1: What is a \"SWOT Analysis\"? Of what value is it to marketing effort? (3 pts.) 2. Identify and describe one of the three ways and organization \"targets\" customer groups for marketing purposes? (3 pts.) 3. Define the term \"Exchange.\" What five conditions are necessary for exchange to happen? (4 pts.)