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10. Consumer Product - (10 marks) The consumer product can be classified in several ways (convenience, shopping, specialty or unsought). Identify the type of consumer

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10. Consumer Product - (10 marks) The consumer product can be classified in several ways (convenience, shopping, specialty or unsought). Identify the type of consumer product the iPhone is. Outline in detail three marketing mix elements that occur in the classification selected. 281 / 5000

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