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10.______ Cost-based pricing has traditionally been widely used because: A) Cost data are cheap. B)Cost-based prices are defensible. C)Revenues must exceed fixed costs if the

10.______ Cost-based pricing has traditionally been widely used because: A) Cost data are cheap.

B)Cost-based prices are defensible.

C)Revenues must exceed fixed costs if the firm is to remain inbusiness.

Cost/benefit analysis is critical to such decisions

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