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10.______ Cost-based pricing has traditionally been widely used because: A) Cost data are cheap. B)Cost-based prices are defensible. C)Revenues must exceed fixed costs if the
10.______ Cost-based pricing has traditionally been widely used because: A) Cost data are cheap.
B)Cost-based prices are defensible.
C)Revenues must exceed fixed costs if the firm is to remain inbusiness.
Cost/benefit analysis is critical to such decisions
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