10. How could researchers at the Johns Hopkins School of Medicine predict surges in flu-related emergency room visits a week before warnings came from the Centers of Disease Control? (5 points) 11. Provide evidence that using big data intelligently will improve business performance. (5 points) 12. PAS SUR developed a service RightETA. \"That does ETA stand for? (Search Internet) (5 points) 13. How was Sears able to reduce the cycle time to generate personalized promotions from 8 weeks to one week? (5 points} 14. What does "HiPPO" stand for? (Spoints) 15. What are two techniques that executives can employ if they are interested in leading a big data transition? (5 points) 16. Illustrate at least two barriers to the success of big data implementation. (Spoints)