[10 marks] The following table presents the results of conjoint analysis for a sample of N=150 condominium owners. Five attributes were used in the generation of hypothetical product profiles to choose from. The results of the survey yielded importance attributes and utility estimates. You are required to discuss (i) what type of market does the result indicate based on importance values, and (ii) the most- and least-preferred attribute level combinations based on utility estimates Table 1. Relative Importance of Residential Attribute Profiles Attributes Relative Importance Attributes' Value Level Utility Estimate Location 35.297 near school 040 near workplace 187 near city center -.228 Security 19.142 plain 24-hour security services -.015 plain 24-hour CCTV surveillance .055 both security service and CCTV -.040 Type 17.392 studio type 033 2 bedrooms 066 3 bedrooms .099 Price 14.514 below Php 1.5 M .004 Php 1-5 to Php 3 M 007 above Php 3 M to Php 5 M 011 above Php 5 M .014 Reputation 13.655 Developer belongs to Top 10 -.073 Any developer -.146