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10 Part 4 (The following information applies to the questions displayed below! Morning Sky, Inc. (MS manufactures and sells computer games. The company has several

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10 Part 4 (The following information applies to the questions displayed below! Morning Sky, Inc. (MS manufactures and sells computer games. The company has several product lines based on the oge range of the target market. MSi sells both individual games as well as packaged sets. All games are in CD format, and some utilize accessories such as steering wheels, electronic tablets, and hand controls. To date, MSI has developed and manufactured all the CDs itself as well as the accessories and packaging for all of its products. The gaming market has traditionally been targeted at teenagers and young adults; however, the increasing offordability of computers and the incorporation of computer activities into junior high and elementary school currculums has led to a significant increase in sales to younger children. MS has always included games for younger children but now wants to expand its business to capitalize on changes in the industry. The company currently has excess capacity and is Investigating several possible ways to improve profitability 125 points MSI's educational products are currently sold without any supplemental materials. The company is considering the inclusion of Instructional materials such as an overhead slide presentation, potential test questions, and classroom bulletin board materials for teachers. A summary of the expected costs and revenues for Mars two options follows Co with Instructional CD Only Materials Estimated demand 40,000 units 40,000 units Estimated sales price $ 34.00 $ 51.00 Estimated cost per unit Direct materials $2.00 $ 2.75 Direct labor 13.50 Variable manufacturing overhead 9.50 12.75 Fixed manufacturing overhead 18.00 18.00 Unit manufacturing cost $31.00 $39.00 Additional development cost 5105,000 frences CDS Required: 1. Based on the given clota, compute the increase or decrease in profit that would result if instructional materials were added to the 2. Should MSI add the instructional materials or sell the CDs without them? 3-a. Suppose that the higher price of the CDs with instructional materials is expected to reduce demand to 22,000 units. Complete the 3.b. Should MSI add the instructional materials or sell the CDs without them? Reg 1 Rega Reg 3 Reg 38 Print Based on the given data, compute the increase or decrease in profit that would result if instructional materials were added to the CDs erences only GD with instructional Materials Incremental Sales Revenue Variable Coats Contribution Margin Additional Development Costa Differential Profit (Los) Reg 1 Reg 2 Reg JA Reg 30 rences Should Mst add the instructional materials or sell the CDs without them? Should MSI add the instructional materials or sell the CDs without them? Reg 1 Reg 2 Aya 34 Reg38 References Suppose that the higher price of the CDs with Instructional materials is expected to reduce demand to 22,000 units. the table given below based on Requirement 1 and 2 data. Co Only CD with instructional Materials Incremental Sales Revenge Vanable Costs Contribution Margin Additional Development Costs Differential Profit (Loss) Reg 1 Reg 2 Reg Hea 30 Should MSI add the instructional materials or sell the CDs without them? Should MSI add the instructional materials or sell the CDs without them? ReqSA

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