10 Question What are the 4 P's of marketing? You are managing a brand with low sales. Awareness is at 20%, price is average, and satisfaction is high. What should you do? Segmentation in marketing is the process of combining small, diverse groups into large, homogenous markets. Allround has a 40% share of manufacturer sales of OTC cold products, but according to a consumer survey, just 25% share of purchases for colds. The best explanation for this difference is A retailer buys cough medicine from a wholesaler at $420 per case (100 unitsfcase) and has a target margin of 30%. What should the retail price be? Higher price discounts and promotion allowance will help push products through the wholesale channel. Reminder advertising is a good choice when introducing a new product. A product with an MSRP of $10.00 has a volume discount of 40% and a promotion allowance of 15%. How much will the distributor receive in promotion allowance for each unit? Acompany has $655 million in sales, and $111 million in promotion allowance on product that cost $230 million to produce. What is the gross margin on the product? A product has a selling price of $10, fixed costs of $30 million, and variable costs of $4. How many units does the company have to sell to break even? Your Answer Product, price, place, promotion Increase advertising. False Cross-usage of Allround for symp $6.00 True False $0.90 48% 5 million Points 10 10 10 10 10 10 10 10 10 10 Total Score: 100