10) The first question a marketing researcher should ask before embarking on a research study is 1. A) Who will pay for it? 2. B) Will the research be useful? 3. C) What is the due date? 4. D) What sample size will be needed? 5. E) Should we use structured or unstructured questions? 11) Successful firms focus their efforts on satisfying customer needs that 1. A) are easiest to satisfy. 2. B) provide minimal core value. 3. C) are important to all generational cohorts. 4. D) competitors have tried and failed to satisfy. 5. E) match their core competencies. 12) All of the following are considered qualitative research except 1. A) experiments. 2. B) observation. 3. C) focus groups. 4. D) social media. 5. E) in-depth interviews