Question
10). What is the value of data and the model in (1)? That is, based on your answers in (2) and (9), if your objective
10). What is the value of data and the model in (1)? That is, based on your answers in (2) and (9), if your objective is to acquire 40 new customers, how much cost can you save by acquiring the data and developing the corresponding model?
Given Data:
#1 = Estimate all the model parameters using logistic regression. Include an intercept term to account for a base response rate. score function t is, T= =-0.827 -0.047* A2+0.006*B2 -0.044*C2 -0.07*D2 -0.034*E2 +0.009*F2 -0.001*G2 -0.001*H2
# 2).Average of predicted response rate across consumers 0.36084
# 9). Min acquisition cost for 40 people = 67 , Min acq cost for 40 ppl x acq cost = 67*12= $804 ,
Total Min Acq Cost = $804
Cost savings?
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