10)

When making strategic recommendations for informing firm policy, what type of actions are always irrelevant?(2 Points)

Actions to gain sales and market share.

Actions to strengthen market standing and competitiveness.

Actions to enter new geogrpahic or product markets, or exit existing ones.

Actions to revise the company's strategic and financial objectives.

12)

Which of the following are necessary prior to strategic analyses being initially designed?(2 Points)

a clear understanding of the strategies of key rivals

the results of the last comprehensive strategic audit

a clear definition of the firm's vision, mission, and values

a comprehensive framework of the current functional and business level strategies currently deployed

16.

The mass market appeal of Crocs led to radical brand growth, but this same simplicity was also a competitive liability in the market. Using the VRIO framework, Crocs was unable to sustain its product-based competitive advantage primarily because its products were... (2 Points)

commonly available from a variety of retailers

non-organizable

easy to imitate.

not valuable to customers.