10.______ Which of the following is not a drawback to cost-based pricing? A) Cost-based pricing requires accurate cost assignments.

B)The greater the portion of unassigned costs, the greater the likelihood of overpricing and underpricing individual products.

C)Cost-based pricing assumes goods or services are relatively scarce, and customers who want a new product or service are, generally, willing to pay the price.

D)In a competitive environment, cost-based approaches decrease the time and cost of bringing new products to market.