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(100-200 words) Based on the Casedesus-Masanell and Dyck, et al . readings, please describe a company that takes either a differentiation strategy or a cost
- (100-200 words) Based on the Casedesus-Masanell and Dyck, et al. readings, please describe a company that takes either a differentiation strategy or a cost leadership strategy. The example firm's strategy could be either broad in scope or narrow. Make sure to include its economic logic (how it generates returns).
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