(10.2)

Erosion costs. Heavenly Cookie Company reports the following annual sales and costs for its current product line: Click on this icon to download the data from this table Snicker- doodle Volume Price Cost Chocolate Chip 254,000 $0.40 $0.21 202,000 $0.49 $0.20 Peanut Butter What is the erosion cost of introducing the brownies? $ (Round to the nearest dollar.) 141,000 $0.53 $0.18 Lemon Drop 82,000 $0.46 $0.25 Cream- Filled 94,000 $0.50 $0.30 Heavenly is thinking of adding Mississippi Mud brownies to the product line. The ultra-rich brownies would sell for $0.97 a plece and cost $0.85 to produce. The forecasted brownie volume is 222,000 per year. Introduction of brownies, however, will reduce cookie sales by 181,000, with the following drops in sales per cookie: 100,000 in chocolate chip, 36,000 in snickerdoodle, 26,000 in peanut butter, 9,000 in lemon drop, and 10,000 in cream-filled. What is the erosion cost of introducing the brownies? What is the net change in annual margin if Mississippi Mud brownies are added to the product line? SCOO

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Erosian costs. Hearenly Cockle Company reports the following annual swies and costs for its curtent product line Cick on the ioon o to downlod the dato from this table to the produc line? What is the triseon cest of ntroduping the browniss? (Round io ten neast dolite) Book value versus market value components. Compare Trout, inc, with Salmon Enterprises, using the balance sheet of Trout and the market data of Solmon for the wrights in the weighted avarage cout of capital: if the ahertax cost of debt is 8.4% for both compenies and the cost of equity is 13.094 , which company has the higher WACC? What is the book value adfustod WACC for Trout, Inc.? Data table (Round to two decinsal places)