105 Chapter 5 . Exhibitions and Tourhe Shares CASE STUDY NAMM National Association of Music Merchants Setting the Standard to Go Green Forming Fun 10 years, Fie National Association of Movic the and reuse of carpet, graphics, and cine materials log Merchants JAMMU and Freeman have onllaborated on ubie top vinyl vogusent and staff air wavet TheMAMIA Show an annual event that attracts more than The Loft Restaurant and Lourige is a popinor notwork you bodretiredeos and 1.620 ixhitstom During this time. the ing ares on the show floor that features comfortable seating event has evolved to meet the diverse needs of the music areas, newsstands. charging stations, and food and bevee instant county ages. in designing the gros, we utilized several sussmanall In recent years the community has become increase ity and waste diversion best practices, including thinking maty interested in ways to reduce the grant's anviroomone through the We cycle of the materials used and potential mi nest, NAMM approached us to look for ways that The mouso of disposal plans NAMM Show could reduce waste, increase recycling and reuse grunt materials to dirt waste from local king Es Measurable. Repeatable Success Working across several departments. we created a Since its inception, out green event plan template has green event plan, the five As (Rethink, Reduce, House, guided NAMM and Freeman to find innovative ways to pro- Recycle, and Hepurposes, to outline the sustainability efforts duce an environmentally friendly event that still meets the that would take place before during. and after the show The nouds of The NAMM Show's attendees and extubitors, plan, which can be adapted to any sire event in any industry We innovated in many different ways, including printing 's now the standard for all Freeman clients who are intor interior signage on honeycomb, a direct print high-quality rated in improving their sustainability offorts corrugated cardboard that is 100 percent recyclable. Carpet Our green event plan template included an environment in The Loft is made of 50 percent recycled content and is ta purchasing policy leg, preference for products containing returned to inventory for future use before eventually being cout-consumer recycled contently a pack in, pack out policy recycled. Aluminum extrusions for meda racks and charging for exhibiton. encouraging exhibitors to ship only the promo- stations contain 85 percent recycled content and are tonal matools needed and to send remaindors back to their returned to inventory for future use before eventually being offices Instead of disposing of them on the show floor, and recycled, And mesh banners used on the exterior of the an online exhibitor kit, which reduced the amount of paper event venue are undated and can be used multiple times used and the amount of energy needed to deliver the kits. The Freeman green event plan allows us to tap into Setting a New Sustainable Standard their staff expertise and experience from other events, it is a solid foundation to build event sustainability goals now and To measure the outcomes of the plan, we provided NAMM in the future. with a post-show environmental performance report that nchided data to measure the sustainability of the event and 1. What do you think of what was done at NAMM? to provide benchmarks for future events. The categories 2. What else could you think to do? backed included the fuel used for transport and show man- 3. What would you NOT do? agement freight: propane usage by forklifts and boom lifts; Case study provided by Freeman