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10.An automobile manufacturer has 20 franchised dealers in a large metropolitan area. To study factors influencing the amount of customer traffic, data were collected on

10.An automobile manufacturer has 20 franchised dealers in a large metropolitan area. To study factors influencing the amount of customer traffic, data were collected on customer traffic per week, the amount of newspaper and TV advertising by each dealer (shown in $100s), the size of their physical facilities (in acres), and the location of the dealership (Urban, Suburban or Rural).

Assume that the following data were collected. Remember that we are interested in explaining traffic using the other variables in the dataset (except for the Dealer number, which is just a label).

Dealer Advertising ($100s) Size (Acres) Location Traffic
1 1 1.7 Urban 445
2 2 1.8 Rural 192
3 7 2.1 Suburban 376
4 11 1.9 Suburban 481
5 11 2.2 Urban 420
6 19 2.5 Rural 536
7 24 1.8 Urban 556
8 27 1.7 Rural 395
9 30 2.1 Rural 475
10 35 1.7 Suburban 618
11 36 1.7 Suburban 574
12 41 2 Rural 428
13 45 1.8 Rural 370
14 49 1.8 Suburban 667
15 56 2 Urban 756
16 62 1.4 Rural 564
17 64 2.1 Urban 825
18 69 2.1 Suburban 699
19 74 1.7 Suburban 557
20 79 2 Urban 739

Use Excel to create a regression model relating customer traffic to advertising and size of the facility. (So for this question, we are ignoring the location type.) What is the estimated regression equation?

Group of answer choices

Estimated traffic=7.52+5.27*Advertising ($100s) + 169.78*Size (Acres)

Estimated traffic=7.52+5.27 + 169.78

Estimated traffic=137.79-42.61*Dealer+15.00*Advertising ($100s) + 150.47*Size (Acres)

Estimated traffic=95.09+4.78 + 137.18

Estimated traffic=95.09+4.78*Advertising ($100s) + 137.18*Size (Acres)

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