10.Eighty percent of your business comes from 20% of your

Question options:

effort.

personal referrals.

years in business.

customers.

_____________________________________________--

11.Before contacting the news or print media about your business, what must you come up with first?

Question options:

A media expert

A big budget

A track record

A story angle

________________________________________________-

12.Offering regular customers discounts on products is known as a(n)

Question options:

bribe.

margin of error.

calculated risk.

external incentive.

____________________________________________-

13.What makes your marketing more potent, allowing you to run an ad three times instead of nine, to get the same effect?

Question options:

Connections

Branding

Promotion

Opportunity

______________________________________________________________________-

14.When attending a networking event,

Question options:

meet one person and make sure they understand what your business is.

tell others about your bad experiences with various local businesses.

make sure you are selling and move on when your contact starts talking about her services.

focus on the problems you can solve rather than listing the products or service that you sell.

____________________________________________________________________________-

15.Which of the following is far more effective, has greater longevity, and has a far wider audience than advertising?

Question options:

Publicity

Hosting

Browsers

Newspaper ads

______________________________________________________-

16.The secret to effective sales is to have a

Question options:

unique selling proposition.

good personality.

memorized pitch.

fantastic product.