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10...If a firm produced a product that was experiencing growth in demand, the smoothing constant alpha (reaction rate to differences) used in an exponential smoothing

10...If a firm produced a product that was experiencing growth in demand, the smoothing constant alpha (reaction rate to differences) used in an exponential smoothing forecasting model would tend to be which of the following?

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  • 50 percent or more
  • The more rapid the growth, the lower the percentage
  • The more rapid the growth, the higher the percentage
  • Close to zero
  • A very low percentage, less than 10 percent

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