10.If Pepsi and Lays (potato chips) merged together, what type of merger would this be?

11.This federal law put into place rules concerning auditing and consulting to sensure the integrity of the auditing processservf.

13.(Fill in the blank, it could be more than one word) Factors of place, product, promotion, and price are called the __________?

15.This is the term used to close a sale, where you would close it with a statement or question.

17. (Fill in the blank, it could be more than one word) The ______________ started a microloan demonstration program in 1991.