11. (20 points) Alum manufactures aluminum strips for commercial building construction. Alum makes three types of strips 1/8 inch, 1/4 inch and 1/2 inch. Actual and Budget operating data by product for the most recent reporting period are as follows: 1/8 in. 1/4 in. 1/2 in. Budgeted sales in units 7,500 22,500 20,000 Budgeted selling price per unit $20 $ 30 $ 40 Budgeted variable cost per unit $ 15 $ 17 $ 20 Actual sales in units 4,200 16,800 21,000 Actual selling price per unit $ 25 $ 35 $ 42 Actual variable cost per unit $ 16 $ 18 $ 22 12. (10 points) Assume Alum from the previous problem actual results included a 2.0% market share based on Alum's total sales of the local market in the current period. The estimated the total market was sales of 1,250,000 of 1/8, 1/4 and 1/2-inch aluminum strips for the same period. a. Calculate the market-share variance for the period. b. Calculate the market-size variance for the period. a. Briefly describe for your manager the most relevant insight about the firm's market results based on your analysis above. 11. (20 points) Alum manufactures aluminum strips for commercial building construction. Alum makes three types of strips 1/8 inch, 1/4 inch and 1/2 inch. Actual and Budget operating data by product for the most recent reporting period are as follows: 1/8 in. 1/4 in. 1/2 in. Budgeted sales in units 7,500 22,500 20,000 Budgeted selling price per unit $20 $ 30 $ 40 Budgeted variable cost per unit $ 15 $ 17 $ 20 Actual sales in units 4,200 16,800 21,000 Actual selling price per unit $ 25 $ 35 $ 42 Actual variable cost per unit $ 16 $ 18 $ 22 12. (10 points) Assume Alum from the previous problem actual results included a 2.0% market share based on Alum's total sales of the local market in the current period. The estimated the total market was sales of 1,250,000 of 1/8, 1/4 and 1/2-inch aluminum strips for the same period. a. Calculate the market-share variance for the period. b. Calculate the market-size variance for the period. a. Briefly describe for your manager the most relevant insight about the firm's market results based on your analysis above