11/ Analysing customer spending can help identify causes of current deviations. How can it also help

manage and control future budget deviations?

(a)Information gained from the analysis can be used by the staff to increase sales.

(b)A visual chart can be prepared from the results, so staff can better understand budget targets.

(c)Customer trends can be identified, allowing marketing to change future promotional campaigns.

(d)Corrective action can be taken to reduce or eliminate the causes of the deviations.