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11. Ben, a fishing equipment manufacturer, is negotiating with one of his customers, Chris, who runs a fishing shop. Ben has a cost of sales

11. Ben, a fishing equipment manufacturer, is negotiating with one of his customers, Chris, who runs a fishing shop. Ben has a cost of sales of 18 for each reel of fishing line sold. What will his selling price to Chris be, if he is to make a sales margin of 40%?

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