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11. Customer satisfaction is the bedrock objective of many marketing gurus. How would you reconcile maximizing value with this objective? a. You cannot. You have
11. Customer satisfaction is the bedrock objective of many marketing gurus. How would you reconcile maximizing value with this objective?
a. You cannot. You have to pick one or the other.
b. Customer satisfaction is irrelevant. Only value matters.
c. Satisfied customers are more likely to be repeat customers, pushing up revenues and value.
d. Shareholder value is irrelevant. Only customer satisfaction matters
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