Question
1.1 Describe the Coca-Cola Company and examine its promotion by gathering promotional messages from the company and examining them to determine which needs within the
1.1 Describe the Coca-Cola Company and examine its promotion by gathering promotional messages from the company and examining them to determine which needs within the hierarchy of needs concept developed by Abraham Maslow are being targeted. Ensure to provide references in an APA format for your sources
- Which of the needs is the most commonly appealed to in the promotional campaigns analyzed? Why?
- Do you think the campaigns are effective? Could the company appeal to another need within the hierarchy?
- Do you think the consumers who are subjected to the campaigns realize that they are designed to appeal to a basic need? Explain.
1.2 Describe the Toyata Company and examine its promotion by gathering promotional messages from the company and examining them to determine which needs within the hierarchy of needs concept developed by Abraham Maslow are being targeted. Ensure to provide references in an APA format for your sources
- Which of the needs is the most commonly appealed to in the promotional campaigns analyzed? Why?
- Do you think the campaigns are effective? Could the company appeal to another need within the hierarchy?
- Do you think the consumers who are subjected to the campaigns realize that they are designed to appeal to a basic need? Explain.
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