11. Elaborate on the four "Ps" of marketing. 12. Explain two ways in which a business could increase its market share. 13. What are the two most selective media? Also explain why. 14. Describe an advertisement you think is good including why. 15. Explain the difference between a balance sheet and an income statement. 16. Explain the difference between a fiscal year and a calendar year. 17. Discuss three important comparisons an accountant may focus on when comparing cash flow or balance sheet statements. 18. Explain the importance of cash flow predictions. Part Three: Short Essay Answers value 50 1. Find a management seminar on youtube and summarize the "5Ws". 2. Elaborate on what you believe to be the best form of compensation including advantages and disadvantages. 3. Think of an example of when you were motivated to work hard. Elaborate on what factors motivated you. 4. Do research on four different methods of chocolate distribution. Describe them with examples. 5. Select a print advertisement that you dislike. Elaborate on the reasons why