11. In a direct marketing channel, which has no intermediary levels, the company sells directly to consumers. OA) True B) False 12. From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by 0000 A) channel members B) distributors OC) consumers 13 The term supply chain may be too limited because it takes a make-and-sell view of the business. 14. OOOO D) manufacturers the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. A) True B) False A) downstream B) upstream OC) separated OD) paralel oooo includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. OOOO A) retaling B) franchising C) wholesaling D) brokering conflict, which occurs between different levels of the same channel, is conflict, which occurs among firms at the same level more common than of the channel. A) Horizontal; vertical B) Vertical; horizontal C) Contractual corporate D) Corporate: franchise 17. Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction? A) physical distribution OB) promotion C) financing D) risk taking 1 points 1 points 1 points 1 points 1 points 1 points 1 points